Greetings fellow writers!
How is your journey going so far?
We are well into the new year by now and that means we are working towards new goals we have set for ourselves. As a writer, a lot of these goals might sound similar;
I want to publish my first book this year.
I want to read 100 books.
I want to find a literary agent.
I want to learn the in’s and out’s of how to self-publish.
One of my goals this year, as a writer, is to be active on social media and be a part of the writing community. I knew this was not going to be easy.
Outside of my writer life, I have my own online business. I work in the social space daily; networking & marketing. It’s a beast, very hard to keep up with. The algorithms are constantly changing & policies are created, updated, and or depleted depending on the activity and privacy of its users.
When I knew I wanted to create a social presence as a writer, I was dreading it.
I knew it would be a lot of work. I knew I would have to come up with a strategy and stick to it in order for it to be successful. Since starting up my social presence back in September 2018, I picked up a few simple tips on what to do to help settle the overwhelm:
1. One not all
You don’t need to be on every and all social networks. Stick to the ones that you actually enjoy being active on.
At first, I was focusing mainly on Facebook and Instagram. As the months went on, I was finding it harder and harder to keep up with Facebook so I dropped that as the main focus and stuck with the IG game.
With social sharing, it is a lot easier to cross-promote content. So what I post on IG can easily be shared on my FB page.
I’m not saying stick and be strict about it. Go where your community is. I don’t focus on FB but am part of a number of groups with fellow writers that offer support, community & some amazing resources.
For me, IG is a more creative space. I love sharing my story through images, participating in the daily threads and find the community there fits well with my personality.
Go where you feel the most comfortable and nurture the socks off of it!
(quick tip: be consistent across all platforms you frequent. Keep your user name and profile image the same so people who follow you can recognize you across the social media sea)
2. Avoid scheduler syndrome
I am guilty of using a scheduler to post content for my business. While schedulers are great for being able to push out content automatically so you don’t have to, sometimes users rely on it WAY too much.
I ONLY manual post to my writer social media channels. I am in IG every day (or every other) posting & interacting with my fellow IG writers. I also half adopted this for my business as well, designating one or two days a week to manually post to my social media channels.
I found that it increases engagement 10-fold. I slowly gain followers daily and experience less unfollowing. My posts get more likes and comments as well.
Remember, your community wants to know you, the spontaneous bits and all.
3. Be active or go home
This is a MUST no matter what platform you are focusing on. You need to be in it to win it. Share your story, comment on other’s content, like, retweet or share. If you are just dishing out content and not interacting with your fellow writers, what’s the point?
No one likes a show-off. social media IS important to marketing, but it wouldn’t be called SOCIAL media if it wasn’t meant for you to actually BE social.
This may sound harrowing but it doesn’t have to be! Jump on for 5-10 minutes a day to:
Follow new faces
Share a story
Respond to comments
Like a few things
it can be easy if you break everything down into simple steps.
There are my 3 tips on how to grow your social writing presence. I’d love to hear how your social writing journey is going! Drop it in the comments!
and are we friends yet? Let’s connect! I’d love to get to know you and follow your writing journey too:
May Sol’s light shine within you –